A joint project with John Knotts and Scott Newton.
Why a book about Future Ready Business?
The world today—a VUCA World!
We live in a world of tremendous technological change and information overload – changes that occur at a lightning pace. The consequences of these changes are far-reaching. We can hardly imagine a business world like it was just a decade ago, let alone in 2019. As a result, companies must continuously adapt the products and services they offer, as well as the way they produce, promote, and sell them. Today, companies are desperately trying to be proactive, by imagining what the world could be like tomorrow and by continuously developing new products and services.
But not only do products, services, and processes need to change, the companies themselves must change more fundamentally. They need different business models, different company structures, different employees, different leadership, and even different ways of interacting with each other.
But how? How can you prepare for a future you cannot predict?